Hearst Expands Local Sports Coverage With Open-Source 'Bleacher Report'

Hearst Newspapers today said it is partnering with “open-source news network” Bleacher Report to create joint sports sections for several of its largest papers.

The San Francisco Chronicle, the Houston Chronicle, the San Antonio Express-News, and the Seattle Post-Intelligencer will be running user-generated content on a Bleacher Review section of their Web sites.


Bleacher Report’s Houston, San Francisco, and Seattle sites, which are explicitly partnered with each city’s respective Hearst newspaper, have already launched. The San Antonio site is slated to launch sometime in the first quarter.

From the vantage of Bleacher Report’s partners, the open-source model seems to be something of a hit.

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