OC Weekly Editor Connects Doritos to Disneyland

Gustavo Arellano, an editor at OC Weekly, is having no trouble drumming up publicity for his new book Taco USA: How Mexican Food Conquered America. On the heels of an April 18 LA Times piece and April 30 item in the New York Times comes today’s Q&A in the Orange County Register.

When his agent first suggested an overview of how Mexican food has evolved in the U.S., Arellano assumed the topic had already been covered. But to his amazement,he discovered it had only been properly documented for academic purposes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in