Guideposts Editor: '[People] Want to See Themselves in the Magazine'
User-generated content was the topic on one of this afternoon’s con-current panel discussion at the 2008 American Magazine Conference. Kevin McKean of Consumer Reports and ConsumerReports.org moderated the group which included Mitchell Fox, president and CEO, 8020 Media; Chris Johns, editor-in-chief, National Geographic; Susan Kane, editorial director and editor-in-chief, the Parenting Group; Edward Grinnan, editor-in-chief and vice president, Guideposts and Guideposts.com; and Alexandra Bandon, multimedia editor, This Old House.
Bandon, whose magazine put out an entire user-generated issue this June, spoke first.
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