Gorkana Sells Out to Private Equity Firm

Private equity firm Exponent is buying public relations data firm Gorkana, paidContent reports.

Gorkana’s weekly jobs newsletter is familiar to many an unemployed journalist (and even many employed journalists), but the company, founded by former PR people Alex Northcott and Michael Webster, also holds a database of 130,000 scribblers. Its mission, in the words of Northcott, is “to ease the often adversarial relationship between PRs and the media with one based on trust and mutual benefit.”

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