Google Mobile Search Ads Visible in WAP Browsers (what?) in 15 More Countries

If you see the acronym WAP, many would guess that it stands for Wireless Access Point. And, in fact, it might be used for that purpose. But, years ago, many would have guess WAP stood for Wireless Access Protocol, the web-like protocol for phones (there were no smartphones back then) that allowed phone users to see and, to a limited amount, work with special mobile websites. Many of today’s feature phones still require WAP compliant sites.