Google Ditches Android Market, Launches Google Play

Google has decided to consolidate its Google Music, Google Books and Android Market online properties under a single banner: Google Play. The new digital superstore launched today.

As TechCrunch notes, Google had spent loads of time and energy in recent months trying (unsuccessfully) to brand Android Market. But Google simply has too many digital items to shop outside the smartphone realm. The consolidation has the potential to put Google on par with iTunes. Interestingly, though, unlike iTunes, Google Play is cloud-based.

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