Gender Equality Campaign Erases Women From Billboards and Print Ads

Clinton Foundation teams with brands

Despite a longstanding effort to get women's rights on par with men's, women hold 58 percent fewer executive positions than men in Italy. And in Croatia and Argentina, 42 percent of women have fewer top-level jobs than men, according to new research from the Clinton Foundation.

To coincide with International Women's Day on Sunday, the Clinton Foundation (an initiative spearheaded by Bill, Hillary and Chelsea Clinton) released data that looks at how women's equality has changed since 1995 as part of its No Ceilings initiative. Back in 1995, Hillary Clinton sparked the research during the U.N.'s Fourth World Conference on Women in Beijing. While the research shows that women's rights are catching up to men's, there is still work to do.

This weekend the foundation launched a campaign with Droga5 that underscores the fact women "still aren't there" in gender equality. Unilever, iHeartMedia, Beats by Dre, Simon & Schuster, Kate Spade, the New York City Ballet, Under Armour, H&M, Zalla Pilates, Diane von Furstenberg, Snapchat and Condé Nast all teamed up with the organization with creative content that literally wiped women away.

For example, Kate Spade released billboards in New York last week for its spring 2015 campaign featuring fashion model Karlie Kloss sitting on a park bench.

But on Friday, the brand replaced its billboards on 45th Street and the West Side Highway, and in Times Square with an almost identical picture of an empty park bench. The Web address not-there.org replaces Kloss—directing viewers to the No Ceilings campaign hub.

Check out the video below to see how other brands activated the campaign on billboards and on print ads.

"Empowering women is really at the core of our DNA—back in 1993 Kate Spade was frustrated that she couldn't find what women were looking for in the marketplace, so she took matters into her own hands and formed Kate Spade New York," said Mary Beech, Kate Spade's CMO.

Here are some other eye-opening findings from the Clinton Foundation's research:

  • Nine countries in the world (including the U.S.) don't provide paid maternity leave. The eight other countries are: Palau, Tonga, the Marshall Islands, Micronesia, Niue, Papua New Guinea, Nauru and Suriname.
  • In countries like Norway, the U.S. and India, women spend up to five extra hours on unpaid domestic work per day.
  • Globally, moms are 42 percent less likely to die of pregnancy complications than they were in 1995. • 71 percent of national constitutions entitle women to attend primary school, but only 32 percent protect the right to attend middle and high school.
  • One in three women suffer from physical violence, even though 76 out of the 100 countries studied have laws against domestic violence. 
  • In developing countries, 200 million fewer women than men have access to the Internet.

Credits

Client: The Clinton Foundation

Campaign: Not There

Launch Date: March 8, 2015

Agency: Droga5 NY

Creative Chairman: David Droga

Vice Chairman: Andrew Essex

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Creative Director: Casey Rand

Creative Director: Karen Land Short

Copywriter: Colin Lord

Art Director: Inna Kofman  

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Verity Bullard

Head of Art Production: Cliff Lewis

Art Producer: Sharon Mendelow

Art Production Assistant: Robert Ohman

Photographer: Paul McGeiver

Executive Print Producer: Jeannie O’Toole

Senior Print Producer: Cindy Perez

Lead Production Artist: Chris Thomas

Retouchers: John Ciambriello

                    John Clendenon

                    Shari Alexander

                    Jessica Faller

                    Tomohisa Kinoshita

Quality Control Manager: Lisa Bishai

Retouching Coordinator: Michelle Leedy

Principal Interactive Developer: Simon Abrams

Senior Interactive Developer: Jim Alexander

Interactive Developer: Judith Desire

QA Engineer: Yadira Issac

Interactive Producer: Benny Goldman  

UX Director: Daniel Perlin

Associate Director of Technology: Keath Chan

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: George Bennett

Strategy Director: Katy Alonzo

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Elsa Stahura

Head of Data Strategy: Melissa Zimyeski

Data Strategist: Michelle Pliskin

General Manager/Head of Account Management: Susie Nam

Group Account Director: Heidi Rick

Account Manager: Lucy Santilli

Senior Project Manager: Bianca Jose

Clinton Foundation

Director, No Ceilings: Terri McCullough

Digital Director: Katie Dowd

Chief Communications Officer: Craig Minassian

Director of Communications, Initiatives: Mimi Reisner

Senior Communications Advisor, Office of Chelsea Clinton: Kamyl Bazbaz

Communications Manager: Francesca Ernst

Production Company: Park Pictures

Director: Alison Maclean

Executive Producer: Jackie Kelman Bisbee/Dinah Rodriguez

Producer: Christopher Grove

Additional Filming: Droga5 Studios | Fim

Line Producer: Jessica Bermingham

DP: Alex Cullen

Editorial: Droga5 Studios | AV

Editor: Joseph Schulhoff

Post Production: The Mill NY 

Executive Producer: Melanie Wickham

Production Co-ordinators: Alex Bader and Devan Saber

Animator/Designer: Chris Mennuto

Music: APM Music

Sound Production: Edge Studios