Gawker Media Bids Are Due Today

Let's consider the 4 frontrunners.

The deadline for companies interested in buying Gawker Media is today at 5 p.m.

The New York Times reports that while “a dozen to two dozen parties have expressed interest” in acquiring Nick Denton’s baby, there are only three to five front-runners. Let’s take a look at a few of them.

  • Ziff Davis. Almost immediately after Gawker announced it was up for sale, Ziff Davis made it public that it would pay $90 million for Gawker. That might be more than anyone else is willing to bid.
  • Univision. The company already owns a large stake in The Onion and sites like Fusion and The Root. Gawker would fit in well with the company’s dedication to young news consumers.
  • Vox Media. If Vox were to purchase Gawker, the Times ponders the possibility that it would simply fold all of its sites—Gawker, Jezebel, Gizmodo, Deadspin and Jalopnik—into existing Vox brands. There would be a lot of overlap here.
  • Penske Media. Penske, the owner of Deadline and Variety, might not have the cash to make a deal, but it could team up with another company—like Vox—to make something happen.

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