Gap's New (RED) T-Shirt Collection Features Designs by Geoff McFetridge, Deanne Cheuk

Flowers, the American flag, a zooming eyeball, a boombox-toting geisha. There’s something for everyone in Gap’s new (PRODUCT) RED Artist Edition t-shirt collection. This season, the retailer has moved from blue-chip art stars such as Chuck Close and Jeff Koons to spotlight a range of graphic artists, designers, and typographers. The front of each t-shirt features original artwork by the likes of Geoff McFetridge (one of his designs features a group of people signing on to the mantra “What we collectively choose to buy or not to buy can change the course of this planet”), Deanne Cheuk, James Jean, and nomoco, while the backs are screened with a brief bio of the artist below the Gap (RED) logo.