Friend, Follow, Like, Buy – How Social Media Impacts Shopping [INFOGRAPHIC]

Shares on social media create shoppers. But not all social shares are created equally.

A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.

Check the visual below for all the details, which comes courtesy of Column Five Media.

(Source: Column Five Media.)