The Key to Freemium Success is...

More and more media companies are going the freemium route: providing free content alongside paid content. But how can we garner the same success that companies like Hootsuite and YouSendIt are enjoying?

We asked speakers for our upcoming Freemium Summit East conference to finish this sentence: The key to freemium success is _________.

Amit Kulkarni
of Manymoon: Platforms

“Cloud platforms, and their associated marketplaces, are a great way to reduce sales and marketing costs, since customers actively look for applications on their own.”