Details Emerge of an LA Festival Disaster

On September 4, San Diego non-profit Empowering Spirits Foundation staged a downtown LA event billed as the Free To Be Festival. However, because a great many Angelenos exercised their freedom to be elsewhere that day, vendors and performers are now reportedly scrambling for payment.

According to a thorough investigation by San Diego Gay and Lesbian News, instead of a final attendance forecast of 7,200, less than 100 people showed up! The absence of a crowd followed initial plans to hold the event in San Diego and a last-minute LA shuffle:

ESF switched the date to Sunday Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in