ESPN, Univision Vet Joins Guggenheim Digital Media

Francisco Arenas will serve as Entertainment Group senior vice president, business development and licensing.

FranciscoArenasPicIn March, our sister publications The Hollywood Reporter and Billboard announced partnerships with, respectively, Chinese Internet behemoth Tencent and Holland America Line’s 2016 cruise ship MS Koningsdam, currently under construction at the Marghera shipyard in Italy.

This global push towards franchise opportunities and international revenue streams for the magazines by Guggenheim Digital Media continues with the appointment of Francisco Arenas (pictured) as Entertainment Group senior vice president, business development and licensing. From today’s announcement:

“You don’t often have the opportunity to join a company looking to build top brands into global franchises,” said Arenas. “I’m very excited about the opportunities ahead of us across new media content development, branded products, promotions, retail activations and experiences/events.”

Added Entertainment Group co-president John Amato: “Our goal is to leverage the strength of our brands and proprietary content to develop strategic partnerships with current and new clients across media and non-media platforms. Francisco will play a key role in helping us reach this goal”.

Arenas will report to Amato and remain based in New York, where he has previously worked for Univision, ESPN and Sesame Workshop. He holds an MBA from Boston University.
 
[Photo via: LinkedIn]