Fortune Reports on Bloomberg's 'Identity Crisis'
Details internal troubles rocking news organization
Just two weeks after the New York Times detailed some “troubling developments” at Bloomberg L.P.—including a softening of terminal sales and a recent controversy over a Bloomberg News article being pulled for fear of endangering the company’s ties in China—Fortune has published its own examination of the company (teaser post here; editor-at-large Peter Elkind's full version is available only to subscribers), detailing the many problems in its news divisions. Some of the highlights:
—Bloomberg, despite its “staggering success,” is undergoing a “traumatic identity crisis.”
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