Ford: Built for the Yellow Brick Road Ahead
If there’s any lesson to be learned from GM‘s disastrous exercise turning its branding over to amateurs, it’s this: Don’t do it.
A month ago, GM learnedthat the hard way, when a competition to come up with a new Chevy Tahoe commericial yielded hundreds of ads like this one. Indeed, as Advertising Age reported, over 15% of the ads actually attacked Chevy.
So, naturally, what is Ford doing? Following suit. Sort of.
From today’s New York Times,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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