Donald Trump’s Secret Data Operation

Forbes Under 30 editor Steven Bertoni chats with 35-year-old Jared Kushner.

There are many fascinating tidbits to be found in Steven Bertoni’s exclusive interview with Jared Kushner. The Forbes article, set for the Dec. 20 print issue, was published online Tuesday morning and quickly raced past the one-million-views mark, buttressed by a banner headline on The Drudge Report.

Reading the piece, it’s surprising that the son-in-law of President-elect Donald Trump waited until November to suspend the print side of his newspaper the New York Observer. Evidently, he had more important material matters on his plate. Also, San Antonio Spurs coach Gregg Popovich is not going to be pleased about some business involving a “secret data operation” used to support the later stages of Trump’s campaign:

By June [with] the GOP nomination secured, Kushner took over all data-driven efforts. Within three weeks, in a nondescript building outside San Antonio, he had built what would become a 100-person data hub designed to unify fundraising, messaging and targeting. Run by Brad Parscale, who had previously built small websites for the Trump Organization, this secret back office would drive every strategic decision during the final months of the campaign. “Our best people were mostly the ones who volunteered for me pro bono,” Kushner says. “People from the business world, people from non-traditional backgrounds.”

Shortly after the Nov. 8 election, Popovich shared his dismayed reaction with San Antonio Express-News sports reporter Jabari Young. That audio is embedded below.

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