For PR, Social Media Is No Longer Just A 'Shiny New Toy'
2011 will be the year that PR pros have to get serious about social media, writes Ari Adler at Ragan.com.
It will be the year that PR pros are expected to deal with social media metrics rather than just using Twitter and Facebook.
“You can’t simply report the data anymore; you need to be able to dig into it, understand it and translate it for the client or organization,” Arik Hanson, principal of ACH Communications in Minneapolis, told Adler.
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