For Newspapers to Succeed, They Just Have to Do Everything Backwards
Journalist, CUNY professor and media blogger Jeff Jarvis offers an interesting proposal for newspapers: Strike everything, and reverse it.
By putting print at the end of the line, production for paper won’t dictate the rest of the line. So now a reporter can start blogging at the beginning of a story. And that makes a profound shift in the culture of news: it opens up the process to the public.
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Content can come to a print editor — who is now, remember, at the end of the line — to fill the paper (which my friend and fellow JRC advisor Jay Rosen points out, is the most expensive space).
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