Foot Locker Stocks Up on Professional Athletes for YouTube Success

James Harden, Charles Barkley score for sports retailer

Foot Locker nabs two clips this week on the Adweek/VidIQ top 10 branded video chart with its "Short Memory" series. Both videos show Houston Rockets star James Harden trying to pick up quirky tips for the upcoming NBA season from Charles Barkley, Scottie Pippen and Landon Donovan.

In one of the 30-second spots, Harden grills Donovan about the U.S. soccer team's World Cup loss this summer. But Donovan has already forgotten about his team's defeat. The spot has been viewed 2.87 million times with more than 1,620 Facebook shares since it was uploaded on Aug. 12.

Big-name sports endorsements seem to be a trend on the chart this week, with Adidas grabbing the No. 1 spot with its "Instinct Takes Over" video starring Mesut Özil. In the minute-long video, the German football star morphs into a reptile and then into a bird. Since it was uploaded on Aug. 8, the video has been watched 12.7 million times and garnered more than 1,400 Facebook shares.

Google's clip supporting its Doodle from International Women's Day back in March seems like an odd appearance on this week's chart at the No. 2 spot. But, the 90-second video has been viewed 3.46 million times. It has also been shared on Facebook 25.5 million times and generated more than 4,320 tweets.

Meanwhile, Brazilian brands have performed well on the Adweek/VidIQ top 10 branded video chart in the past, but this week's chart shows that P&G Brazil's video team is killing it, getting lots of views for its cheesy spots.

Check out all of this week's videos in the VidIQ-powered infographic below.


NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.