Food Network Magazine Raises Rate Base, Continues To Gently Braise The Competition
Hearst and Food Network’s food and lifestyle magazine, the appropriately-named Food Network Magazine, has announced that it will raise its rate base to 1.25 million with its July/August 2010 issue.
Vicki Wellington, vice president and publisher of Food Network Magazine, explained the magazine’s success to readers unable to get enough of the simple, approachable way Paula Dean can butter-batter a stick of buttered batter:
This is proof that readers and marketers respond to great brands, especially when they offer an original, creative and unique point of view.
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