Food Network Magazine Raises Rate Base, Continues To Gently Braise The Competition

food_network_3.1.10.jpgHearst and Food Network’s food and lifestyle magazine, the appropriately-named Food Network Magazine, has announced that it will raise its rate base to 1.25 million with its July/August 2010 issue.

Vicki Wellington, vice president and publisher of Food Network Magazine, explained the magazine’s success to readers unable to get enough of the simple, approachable way Paula Dean can butter-batter a stick of buttered batter:

This is proof that readers and marketers respond to great brands, especially when they offer an original, creative and unique point of view. Consumers were looking for an approachable epicurean magazine, and Food Network Magazine delivers, with fun, friendly content and the great rock star chefs they love.

The magazine has seen steady growth since launching its first official issue (after two “test” issues) in June/July 2009 issue at a 400,000 rate base and has been one of the few print magazines to continually beef up staff even in the midst of a recession.

An increase to 1.1 million had originally been planned for July/August 2010, but that number was bumped up to 1.25 million due to the magazine’s consistent growth in both subscriptions and on newsstands.