Five-and-Dime Media: Can Pay-as-You-Read Save Print?

Walter Isaacson, former managing editor of Time, recently got into the fray with a proposal to make web media content available for micropayments similar to iTunes, “a one-click system with a really simple interface.” If you see a link to an interesting article on, say, The San Jose Mercury News website, you don’t have to buy a $20 subscription to the publication – you can pay a nickel or a dime to read the individual item.