FBNY Exclusive: Former Life & Style EIC Helps Launch ‘Daily Candy’ for CEOs


The hipsters have Flavorpill. Cool dads have Urban Daddy. Young i-bankers have Thrillist. But where can CEOs turn for lifestyle advice? Mark Pasetsky, former Life & Style EIC and founder of Tecktonik Media, is here to help.

In conjunction with Tom Taraci, CEO of TJT Motivation, an incentive marketing firm, Pasetsky launched Taraci.com, a site aimed to help the bosses we love spend their hard-earned cash. As editorial director, he creates content around vacations, restaurants, products and more curated by Taraci, a self-proclaimed foodie and travel expert.

Taraci says the goal of Taraci.com is to inform CEOs about the wealth of luxury opportunities, as well as to drive traffic and attention back to his company and its luxury brand catalogue, The Taraci Collection. “[The site] is a lifestyle play for CEOs,” Pasetsky adds, noting that incentive marketing is a $50 billion a year business.

Initial sponsors for Taraci.com include Canon and Marriott.

Full release after the jump.

NEW YORK, NY — April 1, 2008 — Tecktonik Media, the digital publishing company founded by former Life & Style Editor-in-Chief Mark Pasetsky, announced today the launch of Taraci.com, a new lifestyle site designed for CEOs and senior-level executives who want to enjoy the “best of the best.” The new site launches with premier advertisers including Canon and Marriott.

Taraci.com delivers daily feature articles on high-end items including hot gadgets, style trends, exotic vacation destinations, once in a lifetime events, fine restaurants, high-end sporting items, and much more.

“Taraci.com is designed for CEOs and senior-level executives who are looking for something new and spectacular,” said Tom Taraci, founder of Taraci.com and CEO, TJT Motivation. “This concept grew out of my love for discovering special items from around the world and I’m excited to share these finds on a daily basis.”

“I’m excited that Tecktonik Media is overseeing the day-to-day editorial of our new venture,” adds Taraci. “The site is also the perfect way to introduce CEOs and executives to TJT Motivation and The Taraci Collection as well as give them ideas on a regular basis for everything from motivational gifts to presents for the holidays and special occasions.”

“The launch of Taraci.com represents a significant trend in the world of publishing,” said Mark Pasetsky, Editorial Director, Tecktonik Media and Taraci.com. “An incremental number of companies are developing original editorial content designed to reach their target audiences and drive traffic to their corporate web sites. Taraci.com is the perfect example.”

Taraci.com is the central hub for Tom Taraci’s TJT Motivation, a leading incentive marketing company, and The Taraci Collection, TJT Motivation’s online incentive marketing catalogue.

In addition, Mara Siegler, who has an extensive news and lifestyle background, will be serving as Managing Editor for Taraci.com.

About Taraci.com:

Taraci.com is a new lifestyle site for CEO’s and senior-level executives who want to enjoy “The best of the best,” and is the brainchild of Tom Taraci, founder of TJT Motivation and The Taraci Collection.

About TJT Motivation and The Taraci Collection:

TJT Motivation is a leading incentive marketing company with over twenty-five years experience in the motivation and recognition industry. Founded by Tom Taraci and headquartered in New York, TJT Motivation clients have included Merrill Lynch, Westcon, Ryland Homes, Jerzees and Morgan Stanley. TJT Motivation also publishes the Taraci Collection, which features the world’s finest luxury brands including Sony, Callaway, Burberry, Canon, and Cartier. The Taraci Collection is also available online at www.taracicollection.com.

About Tecktonik Media:

Tecktonik Media is a digital publishing company focused on creating innovative multi-platform consumer and business content. The name of the company is inspired by the new Tecktonik dance that originated in Paris in 2007 and is quickly spreading around the world thanks to video sharing sites, blogs and social networking sites. Tecktonik’s portfolio includes www.CoverAwards.com, www.Shakiki.com and www.Taraci.com. Tecktonik Media is headquartered in New York City. For more information, please visit www.tecktonikmedia.com.