Fans Flock to Michael Jackson’s Facebook Page, Now the Fastest Growing Page on Facebook

Last week, the “King of Pop,” Michael Jackson, died unexpectedly at age 50. Now, the Michael Jackson Facebook Page is the #1 fastest growing Page on Facebook, according to PageData. Over 1.7 million fans have joined the Page in the last week, bringing the total number of fans to nearly 2.5 million.

Fans from around the world are leaving Wall posts in honor of the legendary music icon and uploading new photos to the page. The page’s new profile picture reads: His music will live forever.

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Today alone, the page added over 550,000 fans. Fans have been joining at a rate of several hundred thousand per day since Friday.

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Since Michael Jackson’s passing on Thursday, other Facebook Pages have been created to commemorate his life and music, including R.I.P Michael Jackson (We Miss You) (2.1 million fans) and Michael Jackson RIP (577,172 fans), with the former aiming to make itself the biggest page in history – an interesting phenomenon to watch.

While Facebook Pages are effective and attractive tools for big brand and celebrities to reach their audiences, what happens when celebrities pass away, and there are no longer events and promotions to tell fans about? How long into the future will the administrators and fans of these popular public profiles still be generating content?

However, right now, it’s obvious that as much as Facebook Pages have been marketed and positioned as tools for official advertisers, in these last several days at least, they are being used to rally a different kind of support: one that is less commercial and more emotionally expressive.

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