Fandango Acquires Rotten Tomatoes

A meta deal.

There is a Rotten Tomatoes page that has suddenly became very meta. That would be the one collecting reviews for a certain 50%-rated title featuring Kevin Costner.

To the 1985 drama Fandango at the RT end, we can now add a 2016 media dance of the same name. Movie ticketing site Fandango, owned by NBCUniversal, is acquiring movie ratings site Rotten Tomatoes, from another Hollywood studio. Also included in the deal is Flixster. From this afternoon’s release:

As part of the deal, Warner Bros. Entertainment will take a minority ownership stake in Fandango and serve as an ongoing strategic partner. Fandango will continue to operate as a unit of NBCUniversal.

“Combining the expertise and assets of Fandango, Flixster and Rotten Tomatoes will create an incredible resource for consumers to fulfill all their moviegoing needs,” said Thomas Gewecke, chief digital officer and executive vice president, strategy and business development, Warner Bros. “Bringing these properties together into a single, integrated portfolio creates an opportunity to truly accelerate innovation in movie discovery and ticketing, making moviegoing an even more compelling experience.”

1985’s Fandango, a Warner Bros. movie, was an expansion by Kevin Reynolds of  his 1980 USC student film Proof (for which Costner auditioned!). The actor went on to work with Reynolds on Dances With Wolves, Robin Hood: Prince of Thieves and Waterworld.