Facebook Using Game Design to Drive New User Engagement
Many social application designers and game developers have come to appreciate many of the subtle ways in which Facebook incorporates game design and psychology in the site.
This week, Facebook started testing a new “progress bar” module to new users’ profile pages to encourage them to quickly become more deeply engaged with the site. When new users join Facebook, they’ll see a partially full blue bar with a list of next steps they can take to “make it go up.”
Interestingly,
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