Facebook to Allow Media Outlets to Post Branded Content

More ads! More, more more!

Good news, Facebook users: More ads are headed your way! According to The Wall Street Journal, the social media company has changed its ad policy to allow media companies to post sponsored content.

While this is a good thing for media outlets—they can rake in some additional cash using Facebook’s exposure—it’s going to kind of suck for users. Sponsored content, branded content, native advertising, whatever you want to call it, no one likes it. We do, however, enjoy the spin Facebook is putting on the announcement.

In a blog post, Facebook product manager Clare Rubin wrote, “People will now be connected to more of the content they care most about on Facebook as publishers and influencers gain an incentive to share more quality content, of all kinds, with their fans.”

Thank you Facebook, thank you so very much.