Facebook Testing New Coupon Posts and Ads

Facebook is testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage.

Users who see the ad or the page post can click “Get Coupon.” This action can be posted to a user’s Wall. Users then receive an email from Facebook with the coupon and an option to share it with friends. Facebook tells us that pages who are part of this limited test can offer discounts that customers can redeem in-store or online.

This type of coupon promotion differs from Facebook Check-In Deals, which is a self-serve promotion tool that allows businesses to offer coupons to people who visit a location and check in with Facebook. Facebook Check-In Deals are only available through mobile.

“We think this test is complementary to the other products we offer businesses and we hope to learn more about how this might work for both merchants and customers,” Facebook says.

Facebook has been urging advertisers to try its new “page post ads,” which allow pages to promote any existing post made by the page. For advertisers who want to run premium ads on the home page, Facebook recently introduced an expanded unit that includes thumbnails of a users friends who are connected to the advertiser’s page. Premium ads are not available within Facebook’s self-serve Marketplace ad tool.

Facebook tried its hand at daily deals this year, but discontinued the pre-paid coupon service after a four-month test.

Thank you to Alex Kaminski for the tip.