Facebook Roundup: Servers, Credits, Spam, Traffic, Food and More

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May.

16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has about 60,000 servers, as well as the fact that users spent about 16 billion minutes on Facebook daily, that more than 3 billion photos are uploaded each month, that 6 billion pieces of content are shared weekly, 1 million photos viewed every second and the company’s servers perform upwards of 50 million operations a second.

Credits Get New Look – Facebook’s Credits Page got a makeover this week. In addition to providing all sorts of information on the Page about what Credits may be used for, the new graphics highlight why developers should use the virtual currency

HTML in App Info Cut Off – Facebook announced this week that the platform is no longer supporting HTML in application info tabs. The company suggested developers begin using custom tabs to provide info to users about the application and they no longer have to include privacy policies in the info box.

Spam Prevention From Facebook – The most common example of Facebook users behaving badly is the abuse of communication tools, according to a blog from earlier this week wherein Facebook explained in detail its spam prevention efforts. Facebook says that efforts to prevent spam attacks has often been misinterpreted as the company trying to stifle expression of a range of opinions.

One common lesson from monitoring spam is that when a user sends the same message to many people not on their friends list in a short amount of time, it’s usually spam; same deal when 75% of friend requests sent by a user are ignored. Facebook has a warning system that culminates with disabling accounts. The idea is both to prevent spam and malicious attacks on users’ computers.

News Sites Love Facebook – News sites, as rated by Alexa, love Facebook. All top 10 sites are integrated with Facebook and 26 of the top 30. This lists includes Yahoo! News, BBC News, The New York Times, The Weather Channel, The Huffington Post, NBC and MSNBC News, CNN Interactive, The Guardian and Fox News.

Facebook Driving Traffic to Home Page – Facebook is trying a new way to get people to visit the site more often by asking some users to set the social network as their default homepage.

More Security Issues – The Harmony Guy reported on some recent security issues on Facebook, most of which have seen been addressed. Some of these revolve around session secrets and API requests, as well as phishing issues. Details here.

How We See Facebook – Mulley Communications published a report this week noting the eye movements of Facebook users on Walls, profiles and Pages. Preliminary results show that advertising “works” on Facebook — especially with proper targeting. Secondly, updates from Pages get noticed: 71% of users looked at homepage advertisements and 31% looked at advertisements in the News Feed. Although, users paid more attention to Page updates than ads. A few other tidbits: the average user is a fan of 28 Pages and about one-fourth of those surveyed play games.

Facebook Focuses on Russia, Brazil – “The Facebook Effect” author David Kirkpatrick gave an interesting interview with Andrea Catherwood this week in which he discusses Facebook’s plans for growth, specifically in Russia and Brazil.

Boycott BP Page Deleted, Restored – Facebook deleted a Facebook Page called Boycott BP, referring to the company responsible for the Gulf of Mexico oil spill, this week. The Page had more than 734,000 fans and Facebook put the Page back up 9 hours later, explaining that it was, “disabled by our automated systems therefore removing all the content that had been created by the profile. After a manual review we determined the profile was removed in error and it has now been restored along with the Page.”