Facebook Roundup: Search, Revenue, Traffic, Music, Plixi, Egypt, and Prineville

Facebook Integrates News Stories Into Search – Facebook now displays items friends have Liked on third-party web sites within the suggested matches drop-down menu of its top search bar. Articles are not surfaced solely on the number of Likes a given article receives, the company explains, and adds that the feature launched to all users two weeks ago (people are just noticing now).

Greenpeace Goes After Facebook’s Prineville Center – Environmental activism group Greenpeace has started a campaign to get Facebook to say “no” to using coal-derived electricity at its new Prineville, Ore. data center. We’ve previously reported that Facebook would be using both renewable and non-renewable energy at the center. What’s more, the center is already doing a pretty good job of being environmentally-friendly by using naturally cold air to cool servers, an evaporative cooling system, re-using server heat for offices and reducing electricity usage.

Latest Facebook Revenue Estimate: $2B – Facebook’s latest revenue estimates for 2010 are hovering around $2 billion, TechCrunch reported this week. We’d previously reported that the company’s 2009 revenues were almost $800 million and that the company was now on track to bust $1 billion this year, although previous reports have also put the run-rate at $2 billion. Most of the company’s revenues stems from advertising. [Image also via TechCrunch]

Facebook Traffic Eclipses Search Traffic at Gawker – Gawker’s marketing team put together some interesting data showing that its Facebook traffic is increasing across all sister sites and also that this social traffic is increasingly more important than search traffic. Specifically, Gawker gets 20 million monthly visits from social sites (up from 10 million last fall) and 7.7 million of that comes from Facebook. [Image via AllThingsD]

Microsoft Founder Sues Facebook – Paul Allen, co-founder of Microsoft, went on a lawsuit rampage last week, filing against against not only Facebook, but eBay, AOL, Netflix, Office Depot, OfficeMax, Staples and YouTube. Allen alleges that all the aforementioned companies are infringing on his e-commerce and search patents. These patents stem from Allen’s work at Interval Research in 1992; it closed in 2000 and some of the patents include very general descriptions for browsers, attention managers and alerts to users.

TweetPhoto, Now Plixi, Integrates Facebook – TweetPhoto has changed its name to Plixi and the company enables users to share and interact with photos on both the Twitter and Facebook platforms. Plixi aims most of its products towards Facebook and other social networks, such as its check-in service for photos. The company was founded in 2009 and recently raised $2.6 million in investment from several angels, as well as Canaan Partners and Anthem Venture Partners.

Egyptian Govt Monitors Facebook – The Egyptian Ministry of Interior has created a department especially to monitor Facebook activity in that country, according to Global Voices Online. This department includes 15 people who work 24 hours a day in three shifts, including two police officers and three engineers. They are tasked with monitoring criticism of the current president, Hosni Mubarak, and his son and presumed heir, Gamal.

How to Access Facebook in Vietnam – As we reported at the beginning of the year, Facebook is being blocked by the Vietnamese government. However, the web site Viet Tan has published an extensive guide on how to get around government controls, mainly by accessing “lite” versions of the social network, such as the mobile site. Despite the censorship, Vietnam has 1.2 million users according to our most recent Global Monitor Report on Inside Facebook Gold.

RootMusic’s Facebook Player Collects Royalties – RootMusic launched a YouTube tracks feature allowing musicians to collect royalties on every song played on Facebook. Through the free 520 pixel-wide version of the BandPage media player, musicians can collect revenue from every song played on Facebook; some artists currently using the service include 50 Cent and Maroon 5. See our previous coverage for more details about the company.