Facebook platform industry hires: Hearsay picks up industry vets; Offerpop grows; Spruce cuts account managers, designers

Social sales and marketing platform company Hearsay Social today announced two high-profile hires: former Google executive Michael Lock as COO and Microsoft veteran Mark Gilbert as VP of Product.

Lock spent eight years at Google building the company’s enterprise business. Before then, he worked for IBM and Oracle. Gilbert led various products at Microsoft over the 13 years he spent there, including System Center, Visual Studio and Bing. He was also responsible for technical and product strategy for Microsoft’s $17 billion server and tools business and expanding Microsoft’s business in Europe and Asia.

Hearsay CEO Clara Shih has experience at both Google and Microsoft, and co-founder and CTO Steve Garrity also previously worked at Microsoft.

Spruce Media

Facebook Strategic Preferred Marketing Developer Spruce Media has laid off at least 30 people from its account management and design staff. The company says it is focusing on its software offering as it finds less demand for managed services, however it says it has not completely eliminated its services business. Read more from Spruce Media COO Lucy Jacobs on AdExchanger.


Social media promotions platform Offerpop announced three new hires this week.

  • Xiaotian Huo, Developer – former developer at Merchant Plus.
  • Mark Davis, Business Development Representative – former associate recruiter at Dave Partners.
  • Aaron Ketry, Account Executive  – former account executive at Panjiva.