Facebook platform companies Shoutlet, Unified, Identified raise combined $50M
Social marketing platforms Shoutlet and Unified, as well as Facebook-based career site Identified, announced new funding rounds this week totaling $50 million.
Although Facebook’s own stock has performed weaker than expected following an initial public offering, there seems to be confidence for other companies building on the platform. These new investments and recent acquisitions of Buddy Media and Vitrue suggest the Facebook ecosystem is thriving despite the social network’s own battering on Wall Street.
Social media management software provider Shoutlet raised $15 million in a Series C.
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