Facebook has added new features to its mobile app install ads, making it easier for iOS 6 users to install apps while using the Facebook app.
Check it out: “Mobile app install ads drive installs by taking people directly to the App Store or Google Play. Now, people on iOS 6 can install an app without leaving their Facebook experience. When they click on an ad, the App Store will appear in another dialog box. After installing the app, they will be able to continue where they left off on Facebook.”
Facebook has also added a feature that lets app developers see a demographic breakdown of the Facebook users who install their apps. (Via TechCrunch).