Facebook Beefing Up Movie Marketing Efforts With Surf Film Premiere

In an effort to demonstrate its social movie marketing potential, Facebook is gearing up for the premiere of new surf movie One Track Mind on Facebook Film next week. The 48-hour showing will go from 5:30pm PT on Thursday, October 16 until the same time on Saturday, October 18. From the flyer:

[Director] Chris Malloy and crew are celebrating the release by inviting fans to participate in a live video broadcast starting 5:30pm Pacific time on Thursday, October 16th.

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