Facebook announces global rollout of Lookalike Audiences

Facebook today announced that its new “Lookalike Audiences” feature, which helps advertisers target users similar to those in their Custom Audience databases, will be rolled out globally to Power Editor accounts this week.

Lookalike Audiences can be created after an advertiser has uploaded a list of first-party data, such as customer email addresses, phone numbers or user IDs to make a Custom Audience. Facebook’s algorithms analyze the Custom Audience and produce another audience segment that is likely to have a similar customer profile based on interests and demographics.

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