Here’s a somewhat encouraging note on which to end the week: in the wake of its horrific handling of the Ray Rice scandal, the National Football League‘s reputation hit its lowest point in the past five years — and approval ratings have dipped more among men than they have among women.
Before the full video of Rice punching his fiancee broke, the league was at a high point — it was even more popular than during the period after the 2014 Super Bowl. Now, however, the YouGov Brand Index tells us that public perception of professional football has flip-flopped from a positive 36 to a negative 17.
Also: the dip was more than three times as extreme among male respondents as among females.
Maybe bad behavior does come with consequences.
Here’s the chart — and that looks like a game-ending fumble at the end: