Every Lifestyle Pub Scored ‘Exclusive’ Pics of Amal Alamuddin’s Wedding Dress

What does the word “exclusive” mean, again?

We ask because we got a little dizzy this morning trying to track the number of “exclusive” photos of the Oscar de la Renta dress worn by George Clooney’s wife Amal Alamuddin at their wedding. The dress made its public debut in pretty much every lifestyle publication (and The New York Post) this morning.

In this case, the word seems to mean “picture of the same dress from a different angle.”

From Erika Bearman, aka Oscar PR Girl:

Are these really the first photos, though?

Here’s the dress in People:

And Hello:

And Vogue (note that this is the same exclusive pic published “first” by the Post)

Even the mags that didn’t get the pics wanted to riff on them:

Well, yes. Everyone who’s anyone has now seen the dress.

(We would weigh in but, you know…)

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.