Esquire Uses App To Make Print Magazine Pages Interactive
How do you keep print alive in a digital world? That is a big question these days. To help keep the printed page relevant, Esquire is testing adding app-triggered interactive features to print editions by partnering with a company called Netpage.
Netpage’s tool is called Digital Twin. A user points this smartphone app at a Netpage-enabled print page which creates a digital replica of the printed page from the cloud. In this environment, a user can clip and share content digitally and even watch videos.
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