eReaders Beat iPad For Popularity

amazonlogoed23.pngWhile iPads are challenging eReader sales, eReaders still beat the iPad, according to Forrester Research.

In a report called, “How eReaders Will Fare In A Tablet PC World,” analyst James L. McQuivey found that more consumers want an eReader than an iPad.

Kindle was the winner in terms of eReader sales. Two-thirds of U.S. consumers who have an eReader have a Kindle. And of the 20% of people considering buying an eReader soon, 69% of them plan to buy Kindles.

Behind Kindle, Sony and Barnes & Noble are neck and neck. Although Barnes & Noble’s NOOK is newer to the market, the device has quickly caught up to Sony.