With Nearly 3 Billion Views, the Enigmatic ‘DisneyCollector’ Fascinates Children on YouTube

Unboxing videos go massively viral

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector.

The video, which has been viewed more than 43 million times since it was uploaded on July 11, is of an unknown woman describing the contents of a new toy set. The New York Times Magazine purports to have unveiled the unboxer as a 21-year-old woman living in Westchester County, N.Y., but since her face never appears in any of the clips and she stopped responding to emails, there's no real way to know if she's the real deal.

The real mystery lies in her videos’ appeal: As BuzzFeed reported, DisneyCollector—also known as DisneyCollectorBR—seems to have an entrancing hold on children, who are addicted to watching the product analysis clips. All told, her videos have been watched on YouTube more than 2.8 billion times.

Her most popular video, Angry Birds Toy Surprise Jake and the Never Land Pirates Disney Pixar Cars 2 Easter Egg SpongeBob, has been seen 90 million times, which The New York Times paralleled to every single child under 5 in the U.S. watching the video four times.

Coming in at number two on the chart is parody king Bart Baker's take on Ariana Grande's Problem. Though Barker has been known to anger fans—which he chronicles in his Butthurt Comments videos—his songs have proven to be extremely successful.

Here's the rest of this week's top Web video series, presented by VidIQ:


NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.