Look out Digitas and Rosetta, here comes eBay Enterprise Marketing Solutions, a rollup of nine marketing companies under eBay Enterprise that seeks to compete with bigger, more established agency players in end-to-end digital marketing.
The marketing companies—ClearSaleing, e-Dialog, FetchBack, M3 Mobile, MBS, PepperJam Exchange, GSI Media, Silverlign and True Action—previously operated under the umbrella of GSI Commerce before eBay acquired that company in 2011. About a month ago, GSI Commerce was renamed eBay Enterprise, and today the company is unveiling the new name and broader mission for the marketing group, which employs about 1,000 staffers.
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