Eat Your Words: Condé Nast To Open Restaurants Based On Magazines
Here’s a rather interesting example of brand expansion: Condé Nast is preparing to license several of its magazine titles to restaurants across Asia, Latin America and the Middle East. The company’s new Hong Kong-based restaurant division will be called, appropriately enough, “Condé Nast Restaurants,” and will oversee the licensing of Vogue and GQ related eateries.
Condé-themed restaurants already exist in Russia, where diners can savor the delicious irony of eating at Vogue Café, in addition to a GQ Bar or Tatler Club, made possible through a collaboration with restaurateur Arkady Novikov.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in