Dr. Dre Nerds Up And Drops A Beat for Zynga's Mafia Wars

Zynga and Dr. Dre have partnered to bring the sounds of the real streets to the digital streets of Mafia Wars. Holla if you hear me!

Zynga Inc., producers of the addicting Facebook game Farmville, have announced their first in-game music partnership with West Coast Hip-Hop icon Dr. Dre. Players of Zynga’s Mafia Wars will be able to view Dr. Dre’s new music video, “Kush” featuring Snoop Dogg and Akon, while it streams for free during Mafia Wars gameplay. The announcement comes just weeks ahead of the planned release date for Dr. Dre’s hotly-anticipated Detox album.

The partnership signals a melding of two staggeringly popular online activities: gaming and enjoying music. Jimmy Iovine, Chairman of Interscope Geffen A&M Records, spoke about the integration of the rapper/producer’s music into one of the most popular games in social media.

“We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of [Dr.] Dre’s cultural significance, we really wanted something special that’s never been done before. We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”

In addition to the music video stream, players will also be able to access new Dr. Dre-inspired game features, including music and limited-time-only digital goods (like headphones, a low-rider, and weapons) available through the new “Hustlin’ Wit Dre” functionality.

Zynga CEO and founder Mark Pincus explained the significance of the partnership to his powerhouse social gaming company.

“[Dr.] Dre is a cultural icon that has inspired generations of music lovers. We’re huge music fans at Zynga and we know the players within Mafia Wars will love the chance to discover incredible music content while playing with their friends.”

With more than 19 million unique users per month via iPhone and Facebook, Zynga’s Mafia Wars is the world’s most popular crime game, a number that both Zynga and Interscope look to leverage as social media marketing continues to evolve.

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