Downsizable Towel Wipes the Floor with Competition for Muji Award

The design gurus at Muji have picked a winner for their second annual international design competition, which this year had the theme of “Re:” (as in re-think, re-design, re-use). From 3,422 entries from 47 countries, the winner of the $20,000 Gold Prize is the not-terribly-catchily-named “Towel with further options,” created by Japanese design firm NIIMI (Takuya and Yuki Niimi). The uniquely downsizable towel begins its life as a normal bath sheet, but can then be cut along perforated lines (no frayed edges here!) to become a floor mat, washcloths, or rags.

The judges were looking for ideas with the potential to “raise the awareness and increase the understanding of many people in the world,” without being “obtrusive or far-fetched,” both Muji taboos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in