Dow Jones’ New Online Venture

Hey, it looks like Rupert Murdoch isn’t the only corporate titan Dow Jones is in bed with. DJ is teaming up with Barry Diller‘s IAC to create a personal finance site for twentysomethings. Helmed by former Wall Street Journal columnist Ron Lieber, the site is called “FiLife” and is skedded for a December launch. A blog written by the site’s staff is currently up, and it’s distinctly underwhelming. As for the name FiLife:

Lieber writes that the name of the site is indeed FiLife, which is pronounced FIGH-life. “It’s a semi-mashup of Financial Life and High Life,” he said.

Other staff members include Sam Grobart, Tara Siegel Bernard, Irina Aleksander and Mary Pilon.