Double Fusion Toggles Exclusive Ad Pacts
In-game advertising vendor Double Fusion has locked a spate of exclusive ad deals with several publishers who produce games for Sony’s PlayStation 3 console.
The San Francisco, Calif.-based Double Fusion has inked pacts with the publishers THQ, SEGA, Eidos and Midway to sell ads for various titles on the PS3. Double Fusion is one of a small handful of companies that can deliver dynamic ads within games—i.e. ads that appear during live game play and can be changed on the fly long after such games have been developed and sold.
Until
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