Dogs Can Now Do Their Own Shopping Thanks to This Pet Brand's Facial Recognition Tool

The ecommerce tool lets pups make their own choices

Isn’t it disappointing when you buy a new toy for your pet and it turns its nose up at it?

Petz, a chain of pet shops in Brazil, says it has a solution to prevent this from ever happening again—at least for dogs: It’s called Pet-Commerce, and it combines artificial intelligence with facial recognition to help dogs make their own online shopping decisions.

After clicking on the Pet-Commerce banner on the Petz website, owners have to hold an internet-enabled device in front of their dog’s face so the camera can identify the reaction to pet products like bones, toys and balls.

As customers click on each item, videos play featuring individual products.

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