Discovery Launches Curiosity – The New Quora Competitor

Discovery Communications has unveiled Curiosity, a new question-and-answer site. Curiosity is in the same tone as its predecessors (, Yahoo Answers, Quora, Facebook Questions and Pupil), but with an interesting take that sets it apart from the existing Q&A sites.  Curiosity relies on expert opinions and response to a selected set of questions, instead of crowd sourced answers to user-generated queries.


Prior to Curiosity Google Answers also tried to corner the Q&A market by focusing on expert answers instead of the crowd sourced form of knowledge sharing. However, Google Answers failed miserably partly because it allowed and encouraged experts to charge for their activity, which in turn became a burden for the information seeking community. Curiosity on the other hand does not sport a payments feature – at least for now.

You will find lots of answers from the experts on Curiosity. Some of the experts are famous people famous people, like musician Wynton Marsalis and Google “evangelist” Vint Cerf. The site has also recruited different experts to contribute to the site via text and video response. Discovery network and sites are also used to source in different stuff. You can also join Curiosity as an expert, all you need to do is fill out a form at their site and fulfill the criteria which states;

Curiosity appreciates your interest in offering your expert perspective by answering the questions of life. Please note that to apply to be an expert you must be an appropriate professional and/or an appropriately published author.

Curiosity, not being crowd sourced is expected to have low search-friendly volumes that sites like Answers generate.  However, Jeff Arnold, who built the site for Discovery, anticipates getting plenty of inbound links from Google. Arnold seems more focused on generating organic traffic where learners are attracted to noodle around on the site and come back to it over time – instead of one time searchers.

Have a look at what Vinton Cerf  said about Sputnik being a motivator for students on Curiosity.