Discovery Communications has invested $100 million in a new digital media company called Group Nine Media.
Group Nine includes Thrillist Media Group, NowThis Media, The Dodo and Discovery’s digital network Seeker and SourceFed Studios. Thrillist’s CEO Ben Lerer will now lead Group Nine as its CEO.
“Each of our brands has found great success independently, but with consolidation of digital content companies around the corner, there is extraordinary value in all existing under one multi-brand roof,” said Lerer, in an announcement.
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