Digital Sidebar Inks 'White Space' Ad Deals with Movie Studios
Digital Sidebar, which yesterday unveiled its Sidebar mobile ad platform that uses the “white space” on a mobile phone screen before and after calls and SMS messages, already has some big-name clients.
Mobile Marketer reports that both Paramount and Universal Studios have signed on to use the new ad-serving platform. The start-up also has agreements with Hasbro’s Trivial Pursuit, Paige Premium Denim, Universal Motown and a large credit card company.
“When I devised this platform, the whole idea behind it was to create a new form of media, since people were just starting to talk about mobile,” Digital Sidebar founder and CEO Stephanie Grossman said in the article.
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