Digiday Answers 'WTF Is a View?'
Part of the debut issue of quarterly media magazine Pulse.
The short article by Ricardo Bilton in the debut issue of Digiday’s new quarterly media magazine Pulse is specifically about video views. Under the headline “WTF Is a View?” and the sub-headline “A view is a view view – except when it isn’t,” some basic primer information laid out in FAQ form.
One of the problems is that different platforms consider a video viewed when different times of viewing have elapsed, anywhere from three seconds (comScore, Facebook) to 30 seconds (YouTube).
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